Leslie Rascoe

After taking a look at the different factors to take into consideration when choosing a location, I saw a way I could pick somewhere to open a business in the city I live in. I noticed there are many places for lease in a couple shopping malls in the busiest area on the highway but the way they were placed made them very hard to see when driving by. One of the bigger strip malls had only 2 people renting for small businesses and the other 6 were vacant. The strip is located right off the interstate but the parking lot is so large it's almost hidden, the lighting is also very dim, and it's located next to a mechanic shop that is very run down. This could possibly effect sales and how often they receive customers. I don't think the location will get many businesses to open here because of how it was built, the strip mall has been there for about 6 years and still doesn't have many occupants. I wouldn't choose to open my first business here simply because of the locati

Dollar Tree is obviously known for their low prices, they use the penetration strategy to keep their prices the lowest on the market. I believe their extremely low prices does help their business because it simplifies shopping and is open for the people that don't have as much money to buy high end items. Dollar Tree is not necessarily the leader in their line of business but they are close to similar stores like Dollar General or Family Dollar. Dollar General loses some of their business to Walmart or discount stores because they can find better sales and deals on the products for sale. Depending on what you are shopping for Dollar General might be the better option, but when it comes to items such as toys, coloring books, or sidewalk chalk you might choose to go to Dollar Tree because you can get more for your money. I have found that Dollar Tree has very dependable dishes like bowls, plates, and mugs. Dollar Tree has much better business because of their pricing strategy and the

While watching football on the weekend, have you noticed that a lot of celebrities are shown to catch your attention and make you interested in the product they are selling? My favorite television show is Grey's Anatomy, while watching the first episode of the new season, there was a commercial advertising Cigna which is encouraging people to go see a doctor and "know" your health. I normally, wouldn't pay attention to any of the commercials, but I noticed that two characters from the TV show were acting and it caught my attention. Also, I have seen many commercials that show Beyonce advertising Pepsi, I believe that this commercial catches Beyonce fans and atleast gets people to watch what they are advertising which can lead up to an increase in sales. Putting popular faces on things you want to advertise is most likely the best way to catch someones eye. This also comes with a price, Beyonce signed a $50 million dollar contract with Pepsi to advertise their products