Dollar Tree

Dollar Tree is obviously known for their low prices, they use the penetration strategy to keep their prices the lowest on the market. I believe their extremely low prices does help their business because it simplifies shopping and is open for the people that don't have as much money to buy high end items. Dollar Tree is not necessarily the leader in their line of business but they are close to similar stores like Dollar General or Family Dollar. Dollar General loses some of their business to Walmart or discount stores because they can find better sales and deals on the products for sale. Depending on what you are shopping for Dollar General might be the better option, but when it comes to items such as toys, coloring books, or sidewalk chalk you might choose to go to Dollar Tree because you can get more for your money. I have found that Dollar Tree has very dependable dishes like bowls, plates, and mugs. Dollar Tree has much better business because of their pricing strategy and they continue to make such great profits and will continue to benefit because of it.

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