Power of Celebrities

While watching football on the weekend, have you noticed that a lot of celebrities are shown to catch your attention and make you interested in the product they are selling? My favorite television show is Grey's Anatomy, while watching the first episode of the new season, there was a commercial advertising Cigna which is encouraging people to go see a doctor and "know" your health. I normally, wouldn't pay attention to any of the commercials, but I noticed that two characters from the TV show were acting and it caught my attention. Also, I have seen many commercials that show Beyonce advertising Pepsi, I believe that this commercial catches Beyonce fans and atleast gets people to watch what they are advertising which can lead up to an increase in sales. Putting popular faces on things you want to advertise is most likely the best way to catch someones eye. This also comes with a price, Beyonce signed a $50 million dollar contract with Pepsi to advertise their products and produced a new commercial with them. Pepsi and Coke alone spend the most money to get their products out on the market, together they have spent around $330 million in advertising alone.

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