Leslie Rascoe

I have noticed more and more advertisement and deals this holiday season, I believe my course in marketing taught me to look at businesses in a different way and notice the steps they are taking to make profits. I truly believe that without marketing, businesses would not succeed like they can today. Many places that are not changing their marketing strategies don't have advantages like those that make a point to continue their marketing. Bath and body works has started their 12 days of Christmas deals and this strategy has excited their customers enough to want to shop their numerous days leading up to Christmas. Personally, I think their marketing strategies have a lot to do with the profit they receive and as long as they keep it up, they will continue to grow tremendously.

The power of sales and how sales get out to people is amazing, over the thanksgiving break I looked at a lot of sales papers and emails that stores were sending out to people and I couldn't believe what great deals were offered. Many people hate to go Black Friday shopping, but it is almost impossible to not take advantage of the sales. I purchased a TV on Black Friday and saved over $300 dollars, it was an offer I couldn't pass up. I have also noticed that stores have such great outcomes on sales from Black Friday and Cyber Monday they are continuing the great deals throughout the week into the weekend. It's amazing how fast the word travels through the internet and how quickly people find out about theses deals. I have been wondering if stores kept these great deals all throughout the year would sales increase enough to make up for the prices being lower? I feel that people will spend more money and shop more often if the deals they find stay great and if customer's f...