Christmas Sales

While visiting an outdoor mall this weekend, I went to many stores to see what sales they have going on. I went into the Apple store and you can tell they are super busy but they are the one store that has absolutely no signs or sales being advertised.  It made me wonder why they do not need to advertise what sales they offer, but they are still receiving many customers. Also, as you walk by most other stores have added signs and more advertising to promote sales, there are so many people out during this time of the season which obviously adds many sales to popular stores. Most of the stores I visited had more employees working and as soon as you walked in they told you what sales were going on and offered to help you find what you are looking for. Would sales stay higher if stores stayed in 'Christmas mode' all year round?

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