Leslie Rascoe

While visiting an outdoor mall this weekend, I went to many stores to see what sales they have going on. I went into the Apple store and you can tell they are super busy but they are the one store that has absolutely no signs or sales being advertised.  It made me wonder why they do not need to advertise what sales they offer, but they are still receiving many customers. Also, as you walk by most other stores have added signs and more advertising to promote sales, there are so many people out during this time of the season which obviously adds many sales to popular stores. Most of the stores I visited had more employees working and as soon as you walked in they told you what sales were going on and offered to help you find what you are looking for. Would sales stay higher if stores stayed in 'Christmas mode' all year round?

How much more business do small businesses receive when they use social media as added advertisement? This week I spoke to the owner of a small business and while we were discussing all of her ways of advertisement, she stated that before she created social media pages for her business she felt like more people came to her store. She said this was the one thing she was worried about because she thought social media would bring a lot more business in. I think with more information becoming available to people online, they are more likely to not come in to the store because they already know what the business carries. This topic had me wondering, maybe if we changed the way we advertise online it would benefit and bring in more sales. I suggested that instead of posting pictures of all the new items she has to offer, she could try only posting one item and simply advertise that everyone needs to come in and check out her new items. This way, people are curious as to what they have and en

Recently I have started comparing prices in local stores that I shop in, it amazes me at how many deals you can get from just looking around to see what other stores offer. Walmart was mainly  guaranteed to have the best prices on popular items that people are in the market for, but other stores that aren't as well known had better prices on certain groceries. I changed the supermarket I get groceries from and saved $120, instead of going to Walmart I went to the local market and got everything I would have gotten at Walmart but for better prices. Most of the time when I go to Walmart I get busy looking at other items placed on end-caps and on displays and I find myself getting stuff I didn't even put on my list. Walmart may have competitive prices but the store set-up alone will make you spend double what I spend on just groceries. I have noticed that the prices at local grocery stores are close or even a little less than their competitors and most of the time they have sales