Advertising - Social Media

How much more business do small businesses receive when they use social media as added advertisement? This week I spoke to the owner of a small business and while we were discussing all of her ways of advertisement, she stated that before she created social media pages for her business she felt like more people came to her store. She said this was the one thing she was worried about because she thought social media would bring a lot more business in. I think with more information becoming available to people online, they are more likely to not come in to the store because they already know what the business carries. This topic had me wondering, maybe if we changed the way we advertise online it would benefit and bring in more sales. I suggested that instead of posting pictures of all the new items she has to offer, she could try only posting one item and simply advertise that everyone needs to come in and check out her new items. This way, people are curious as to what they have and encourage them to come in and shop. I do believe that social media has a HUGE impact on businesses because it is a quick way to inform people of what you offer, but just by changing the way we operate social media it could have a harmful impact on your business and how it affects the customers that decide to shop at your store.

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